FRS is a Fresno-rooted CPA and advisory team partnering with business owners, families, and entrepreneurs across the Central Valley — bringing modern financial guidance, proactive strategy, and the kind of long-term relationships our community is built on.
The businesses and families we serve didn't get here through shortcuts — they got here through consistency, hard work, and the relationships they've built along the way. That's how we work, too. We pick up the phone. We learn your business. We stay with you.
Most clients don't need another piece of software or another portal. They need a financial partner who knows the business, sees what's coming, and helps them stay organized and ahead — year-round.
Cleaner books, smarter structure, and a proactive tax plan that protects what you've built — so you can spend more time running the business and less time worrying about it.
From entity selection to growth-stage planning, we build the financial foundation behind your next chapter — and stay with you through every stage of the business.
Year-round tax strategy, retirement planning, and financial guidance designed for high-earning professionals who want clarity instead of last-minute scrambles.
Multi-generational planning, estate strategy, and personal tax guidance built around protecting what matters most for the long term.
More revenue means more complexity. We bring structure, reporting, and a tax plan that keeps pace with where your business is heading next.
Deep experience with Central Valley growers, ranchers, and ag operators — entity structure, seasonal cash flow, and the planning that ag businesses actually need.
We built FRS around the way modern businesses and families actually operate — proactive communication, organized workflows, and ongoing advisory that helps you stay financially prepared year-round, not just at filing time.
You finally have a trusted financial advisor helping you navigate decisions proactively instead of reactively.
Year-round strategy that anticipates the bill, finds the savings, and protects what you've built.
We bring you decisions to make — not surprises to react to. Quarterly check-ins keep you a step ahead.
Strategic financial clarity that supports smarter decisions on hiring, structure, pricing, and growth.
Real answers in days, not weeks. Year-round access — never an empty inbox.
Clean books, clear reporting, and the operational structure that makes confident decisions possible.
We grow with you — through transactions, new entities, generational transitions, and what's next.
Every engagement is built around the result — not the task. Here's what working with Finch, Rowland & Shoopman actually delivers.
Proactive planning that anticipates the bill, finds the savings, and supports long-term financial decisions.
Federal, state, and entity filings handled by a team that already knows you, your business, and your long-term plan.
Operational reviews, KPI guidance, and the partner-level perspective that keeps leadership decisions grounded in reality.
Acquisitions, sales, partner buy-ins, and reorganizations — structured to protect value and minimize tax exposure.
Personal and business financial planning that connects today's cash flow with long-term goals for you and your family.
Clean, current books that give you a real-time picture of cash, margin, and where the business actually stands.
Reliable, compliant payroll — handled cleanly so your team gets paid and you stay focused on the work.
Forward-looking cash visibility so hiring, pricing, and investment decisions don't have to feel like guesses.
Quarterly strategy sessions and year-round access for the real questions that come up between filings.
No call centers, no rotating account reps. Every client is paired with a partner-led team that learns your business and stays with you for the long run.
A second-generation CPA, Jeff has called Fresno home since 1992. He graduated from Fresno State in 1994, joined FRS in 1996, earned his CPA license in 2000, and became a partner in 2005. In 2009 he added the Certified Forensic Accountant designation to his practice.
Jeff has been a Fresno resident since 1996. A Fresno State graduate, he joined FRS in 1999, earned his CPA in 2003, and was admitted as partner in 2005. He's deeply involved in the community through the Fresno Estate Planning Council and Fowler youth sports.
Jamie joined FRS as a Staff Accountant in 2002 after graduating from Fresno State with a B.S. in Accountancy, and became a licensed Enrolled Agent in 2013. She served as Treasurer of the Fresno Women's Network for eight years.
"Our clients aren't accounts — they're neighbors, friends, and the businesses keeping the Central Valley moving forward."
Meet the full team
From Fresno to Madera, Visalia to Clovis — we partner with the operators, families, and entrepreneurs who make the Valley what it is. Hardworking businesses deserve a financial team that works the same way.
Growers, ranchers, and ag operators.
Builders, contractors, and the trades.
Carriers and Valley logistics operators.
Firms and practices serving the region.
Generational businesses built here.
Entrepreneurs scaling across California.
Working together feels organized from day one — secure portals, digital onboarding, remote-friendly collaboration, and proactive financial oversight at every stage.
A conversation about where you are, what you're working toward, and a digital onboarding designed to take the friction out of getting started.
We bring order to the books, clean up the backlog, and build a financial picture you can actually trust and act on every month.
A proactive, year-round tax and financial roadmap built around your goals — designed to reduce surprises and unlock long-term growth.
Monthly close, quarterly reviews, and recurring communication keep your financial picture clear and decisions moving forward.
As life and business evolve — new entities, transactions, transitions — we're already there, planning ahead with you.
We built FRS to be the kind of financial partner that helps clients reduce uncertainty, organize the moving pieces, and move into every quarter with a clear plan — not a stack of unopened envelopes.
We've built the firm around the experience modern clients actually want — clear deadlines, proactive communication, and modern tools that stay out of your way.
Plain-spoken education on tax strategy, business consulting, payroll, financial organization, and the day-to-day decisions that shape healthier finances long term.
The relationships we've built across the Central Valley are the work we're proudest of. Here's what a few of our clients have to say.
FRS completely changed how I think about the financial side of our business. For the first time, I actually understand our numbers — and I have a team proactively in my corner.
We were behind on books and dreading tax season. A few months in, the books were clean, the entity was right, and the strategy was clear. Genuinely game-changing.
They feel less like our accountants and more like part of the team. Responsive, proactive, and always thinking a quarter ahead. Exactly what a growing company needs.
A 30-minute conversation is the simplest way to see if FRS is the right partner for what you're building. Tell us where you are — we'll tell you honestly how we can help.
Modern advisory support built around clarity, confidence, and partnership.